![]() ![]() Great care was put into the development, placement and functionality of each element. By making the promotion interactive, people were able to share our page with their friends and family, increasing our exposure with every vote. It took Facebook sweepstakes to a new level in the financial services sphere, breaking out of the mold of basic giveaways for simple tasks. This unique promotion employed gamification tactics to encourage savings behaviors with the prospect of winning money, ostensibly to save. Our brand engagement rate spiked, topping out at 26.81% during the week of May 14-20, 2013.Our goal was to get 500 people to spin the wheel, which we nearly doubled.The figures shot through the roof once we moved the registration form to before people played the slot game instead of after People spun the slot machine at least 950 times, but probably much, much more. ![]()
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